https://stephaniekchan.com Stephanie Ka-Man Chan Sat, 28 Sep 2024 18:33:03 +0000 https://stephaniekchan.com en https://stephaniekchan.com/Home Tue, 15 Aug 2023 22:37:43 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/Home https://stephaniekchan.com/02 Tue, 15 Aug 2023 22:44:31 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/02 <img width="3008" height="1620" width_o="3008" height_o="1620" data-src="https://freight.cargo.site/t/original/i/45c05755891da3dc15288b6da8582070000c4028cc9a5b4ef5d8d1c571e89dcf/1527_NIAJFest2024_TMC_LeftWindow_CreativePhase2_ENV_SC.jpg" data-mid="218850117" border="0" src="https://freight.cargo.site/w/1000/i/45c05755891da3dc15288b6da8582070000c4028cc9a5b4ef5d8d1c571e89dcf/1527_NIAJFest2024_TMC_LeftWindow_CreativePhase2_ENV_SC.jpg" /> Netflix is a Joke Campaign If you live in Los Angeles you likely saw this campaign blanket our city. Working on this project with Cold Open was so fun, and I’m grateful I was given the opportunity to create everything from social assets to digital billboards and bus shelters. I spent hours thinking about my favorite comedians, finessing brand design and type direction. Because you can't spell 'laugh' without 'LA' and 'ugh'. Anyone? <img width="3501" height="1000" width_o="3501" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a05f80348accad440dd0163275f5597930d3b83604b844aa69bdf10fc0d636fa/1065_NIAJFest2024_Horizontal_DB_SC.jpg" data-mid="218850119" border="0" src="https://freight.cargo.site/w/1000/i/a05f80348accad440dd0163275f5597930d3b83604b844aa69bdf10fc0d636fa/1065_NIAJFest2024_Horizontal_DB_SC.jpg" /> <img width="7668" height="6840" width_o="7668" height_o="6840" data-src="https://freight.cargo.site/t/original/i/561bb41d048f5bd06dc862eb805d37b6b1d49c27ff4fb980901108edae05a623/1526_NIAJFest2024_95-75x105-5_TMC_RightWindowB_CreativePhase2_Cluster_SC.jpg" data-mid="218850122" border="0" src="https://freight.cargo.site/w/1000/i/561bb41d048f5bd06dc862eb805d37b6b1d49c27ff4fb980901108edae05a623/1526_NIAJFest2024_95-75x105-5_TMC_RightWindowB_CreativePhase2_Cluster_SC.jpg" /> I also worked with the team to create typographic directions that interacted with talent in interesting ways.<img width="1066" height="1333" width_o="1066" height_o="1333" data-src="https://freight.cargo.site/t/original/i/fad24fa4d500059043fbfb4a1e17d12d5e08554450c54b18080517052cfe9c32/339_NIAJFest2024_4x5-1066x1333_V1.jpg" data-mid="218850251" border="0" src="https://freight.cargo.site/w/1000/i/fad24fa4d500059043fbfb4a1e17d12d5e08554450c54b18080517052cfe9c32/339_NIAJFest2024_4x5-1066x1333_V1.jpg" /> <img width="1333" height="720" width_o="1333" height_o="720" data-src="https://freight.cargo.site/t/original/i/709a1694c13dc6a5f388b4518391d4230fa1ef690863ca52622c306d163da23c/511_NIAJFest2024_WebCarousel_1333x720_V1.jpg" data-mid="218850253" border="0" src="https://freight.cargo.site/w/1000/i/709a1694c13dc6a5f388b4518391d4230fa1ef690863ca52622c306d163da23c/511_NIAJFest2024_WebCarousel_1333x720_V1.jpg" /> Once we got new talent shots back from acclaimed SNL photographer Mary Ellen Matthews, we evolved our strategy through the end of the campaign to focus on designing environments to bolster these gorgeous photos. <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/d2cb7e80a4b59d3df06b9a73820c3d1aeea63ec3981c1ef5b340a62548e30012/1637_NIAJFest2024_4x5_SOCIAL_1080x1350-logo_CSdp.jpg" data-mid="218850123" border="0" src="https://freight.cargo.site/w/1000/i/d2cb7e80a4b59d3df06b9a73820c3d1aeea63ec3981c1ef5b340a62548e30012/1637_NIAJFest2024_4x5_SOCIAL_1080x1350-logo_CSdp.jpg" />(yes, my handwriting makes an appearance on some of these post-its :)) &nbsp;<img width="1080" height="1911" width_o="1080" height_o="1911" data-src="https://freight.cargo.site/t/original/i/39b74ab1dc80e00235a89b3d28373f7e647f7c536eb62c6443d1b934b3dc20f9/1568_NIAJFest2024_JimGaffigan_9x16_SOCIAL_1080x1920-logo_dp.jpg" data-mid="218850173" border="0" src="https://freight.cargo.site/w/1000/i/39b74ab1dc80e00235a89b3d28373f7e647f7c536eb62c6443d1b934b3dc20f9/1568_NIAJFest2024_JimGaffigan_9x16_SOCIAL_1080x1920-logo_dp.jpg" /> Thanks and credits: Thanks to Cold Open for leading this work! https://stephaniekchan.com/15 Sat, 28 Sep 2024 17:29:26 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/15 <img width="964" height="540" width_o="964" height_o="540" data-src="https://freight.cargo.site/t/original/i/1fc903b92b36767c94f53dbcf8709b75ad157db2ceb781415a482a2ed7693059/calarts-viewbook-thumb.png" data-mid="218847942" border="0" src="https://freight.cargo.site/w/964/i/1fc903b92b36767c94f53dbcf8709b75ad157db2ceb781415a482a2ed7693059/calarts-viewbook-thumb.png" /> CalArts Extended Studies Viewbook The Extended Studies department at California Institute of the Arts (CalArts) wanted a comprehensive printed piece to celebrate everything they had to offer. I partnered with the department to create a travel-size piece suitable for on-campus tours and admissions road shows. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2f29e91432a9f6c48f9daa7fffe72f3635378e7b58e9747dc8604c0f28566eae/brochure-cover.png" data-mid="218847943" border="0" src="https://freight.cargo.site/w/1000/i/2f29e91432a9f6c48f9daa7fffe72f3635378e7b58e9747dc8604c0f28566eae/brochure-cover.png" />The solution: We landed on an 8-page Viewbook, small enough to travel with easily yet big enough to make a lasting impression. To help keep this print piece evergreen and create further engagement, we gave the book just enough information to tease compelling highlights while directing the reader to scan a QR code for key dates. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c3158a3eb9f5c3df692638a5888d36ec91a7ef1024030a38f200e833ab7906b6/calarts-viewbook-spread.jpg" data-mid="218847944" border="0" src="https://freight.cargo.site/w/1000/i/c3158a3eb9f5c3df692638a5888d36ec91a7ef1024030a38f200e833ab7906b6/calarts-viewbook-spread.jpg" />Interspersed with program details are bold student testimonials, program artwork, and striking photography. <img width="1558" height="1250" width_o="1558" height_o="1250" data-src="https://freight.cargo.site/t/original/i/ad5f82a66b8097d84bb80f5c22556e5af7896d2b98cc4cdddad099c5b2baddc0/calarts-viewbook-spread-2.jpg" data-mid="218847946" border="0" src="https://freight.cargo.site/w/1000/i/ad5f82a66b8097d84bb80f5c22556e5af7896d2b98cc4cdddad099c5b2baddc0/calarts-viewbook-spread-2.jpg" /> Thanks and credits: Thanks to Lisa Barr and Hilary Darling at the Extended Studies department! https://stephaniekchan.com/08 Tue, 15 Aug 2023 22:37:43 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/08 <img width="1008" height="568" width_o="1008" height_o="568" data-src="https://freight.cargo.site/t/original/i/9b3ecb9c69e721e25857f90e6adefbc36e0777b022229529d84fc5510393bc97/mojave-site-loop-full.gif" data-mid="192513791" border="0" src="https://freight.cargo.site/w/1000/i/9b3ecb9c69e721e25857f90e6adefbc36e0777b022229529d84fc5510393bc97/mojave-site-loop-full.gif" /> Mojave Mallow eCommerce Website - Design, CopywritingAs Mojave Mallows grew its direct-to-consumer business, we were in need of an eCommerce platform that could support this growth.&nbsp; I designed the new website using the Shopify CMS, a great platform for its ease of use and plentiful integrations.The copywriting leads with key points of differentiation and salivation. Rich with bright imagery, ticker style headlines and strategically woven product features, the site has lead to a 15% increase in online sales and 30% increase in search engine visibility. Visit the website. Thanks and Credits Site coding by&nbsp;Shine Dezign https://stephaniekchan.com/05 Tue, 15 Aug 2023 22:37:44 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/05 <img width="2160" height="1324" width_o="2160" height_o="1324" data-src="https://freight.cargo.site/t/original/i/c69f8403103e61ff05ebf34f7e1b5b1d19c2e6f3d2e687b9fb8cc3bcf8b34bee/Mojave-Mallows-Organic-Marshmallows-Party-Size-Yellow-square.png" data-mid="190915411" border="0" src="https://freight.cargo.site/w/1000/i/c69f8403103e61ff05ebf34f7e1b5b1d19c2e6f3d2e687b9fb8cc3bcf8b34bee/Mojave-Mallows-Organic-Marshmallows-Party-Size-Yellow-square.png" />Mojave Mallows Packaging Featured on the Dieline + Named Pack of the Month The approach to the packaging design for Mojave Mallows has been rooted in color, effervescence, and bold copy. After identifying a need for a larger bag size, we chose to favor color over the product photography pictured front and center on our initial mini bags. <img width="2848" height="2623" width_o="2848" height_o="2623" data-src="https://freight.cargo.site/t/original/i/46e1630aec77f6c6b58359f22bc3bb9d991201216fce88ffa498f4dabc349eae/mojave-mallows-1.2-oz-bags-white-2.jpg" data-mid="191598588" border="0" src="https://freight.cargo.site/w/1000/i/46e1630aec77f6c6b58359f22bc3bb9d991201216fce88ffa498f4dabc349eae/mojave-mallows-1.2-oz-bags-white-2.jpg" /> The mini bags had led with photographic elements to demonstrate the unique shape of hand-cut marshmallows. We took this shape and celebrated it instead as an illustrated motif throughout the packaging, on the point-of-sale boxes, packing tape, and the bags themselves. <img width="2720" height="3273" width_o="2720" height_o="3273" data-src="https://freight.cargo.site/t/original/i/2c9e5ccd18f244669513601c4ae27cfcf50f52f17bebdc6abe28c297b2f868bd/mojave-mallows-display-pos.jpg" data-mid="191596342" border="0" src="https://freight.cargo.site/w/1000/i/2c9e5ccd18f244669513601c4ae27cfcf50f52f17bebdc6abe28c297b2f868bd/mojave-mallows-display-pos.jpg" /> <img width="2527" height="2971" width_o="2527" height_o="2971" data-src="https://freight.cargo.site/t/original/i/75246b7e35232df89baa13e539b03f33a1f5b329ceaaed63757a891d91462231/mojave-mallows-box-display.jpg" data-mid="191598604" border="0" src="https://freight.cargo.site/w/1000/i/75246b7e35232df89baa13e539b03f33a1f5b329ceaaed63757a891d91462231/mojave-mallows-box-display.jpg" />The larger bags gave us the opportunity to have a bit more fun. We puckered and skewed a swirly psychadelic type treatment with bright colors. The copywriting became front and center, dripping with punchy key benefits and alliteration. <img width="2848" height="4272" width_o="2848" height_o="4272" data-src="https://freight.cargo.site/t/original/i/207f669199d7918151f0136f1716b26633019627f3d03dd9b1a174bb4999f582/Mojave-Mallows-Smore-Marshmallows.jpg" data-mid="190915667" border="0" src="https://freight.cargo.site/w/1000/i/207f669199d7918151f0136f1716b26633019627f3d03dd9b1a174bb4999f582/Mojave-Mallows-Smore-Marshmallows.jpg" /><img width="2848" height="4272" width_o="2848" height_o="4272" data-src="https://freight.cargo.site/t/original/i/a1ccf66b6afe51f6e4259aa17c5bd75f95955ee2b89cc70ea139a92f17d4e370/_MG_8513-2.jpg" data-mid="190915744" border="0" src="https://freight.cargo.site/w/1000/i/a1ccf66b6afe51f6e4259aa17c5bd75f95955ee2b89cc70ea139a92f17d4e370/_MG_8513-2.jpg" /> Color cues were taken from nostalgic childhood candies, and the bag’s final shape was inspired by our favorite artisanal coffee bags. <img width="2848" height="3317" width_o="2848" height_o="3317" data-src="https://freight.cargo.site/t/original/i/01e05d6dd77038960723637ef3d77d0128e198bd1c50833e7f620a3c5b442c82/_MG_8589-3.jpg" data-mid="190915534" border="0" src="https://freight.cargo.site/w/1000/i/01e05d6dd77038960723637ef3d77d0128e198bd1c50833e7f620a3c5b442c82/_MG_8589-3.jpg" /><img width="2848" height="3363" width_o="2848" height_o="3363" data-src="https://freight.cargo.site/t/original/i/d0d16f2ffb9861104c4c23178e95b708702654f38fe51ee1471ef8f740a47752/_MG_8595-3.jpg" data-mid="190915535" border="0" src="https://freight.cargo.site/w/1000/i/d0d16f2ffb9861104c4c23178e95b708702654f38fe51ee1471ef8f740a47752/_MG_8595-3.jpg" />To reflect the company’s commitment to sustainability, all pouches are made with post-consumer recycled materials. Thanks and Credits Thanks to Elisa Foster for her role in shaping the brand typeface and logo. https://stephaniekchan.com/07 Fri, 15 Sep 2023 22:07:57 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/07 <img width="512" height="341" width_o="512" height_o="341" data-src="https://freight.cargo.site/t/original/i/242ede28b93229bd3b7658d13cd96de8c3d79f84509c93fe19d83bf3145093b9/NON-billboard.jpg" data-mid="218851034" border="0" src="https://freight.cargo.site/w/512/i/242ede28b93229bd3b7658d13cd96de8c3d79f84509c93fe19d83bf3145093b9/NON-billboard.jpg" /><img width="512" height="342" width_o="512" height_o="342" data-src="https://freight.cargo.site/t/original/i/ade57b8d5725aabf5f1746a5825f6760fbc86bacfa89a3f2483fddcaf1e6768f/NON-billboard-2.jpg" data-mid="218851037" border="0" src="https://freight.cargo.site/w/512/i/ade57b8d5725aabf5f1746a5825f6760fbc86bacfa89a3f2483fddcaf1e6768f/NON-billboard-2.jpg" /> Next on Netflix CampaignI developed a type-forward system with Cold Open to promote all of the content we (the collective we) are most excited about watching, dubbed ‘Next on Netflix’ <img width="1280" height="1897" width_o="1280" height_o="1897" data-src="https://freight.cargo.site/t/original/i/0ce785d87a5a0e25928c2ec387fff072773293856d44d6327d7a71170dfd8c11/1706916041006.jpg" data-mid="218850852" border="0" src="https://freight.cargo.site/w/1000/i/0ce785d87a5a0e25928c2ec387fff072773293856d44d6327d7a71170dfd8c11/1706916041006.jpg" />This system allows for flexibility in promoting various titles, along with a descriptive word that teases what’s coming. &nbsp;<img width="512" height="342" width_o="512" height_o="342" data-src="https://freight.cargo.site/t/original/i/e136c8c5ffaa7dc569108046ba38701eb98f55e86ebcb83ad8bf8989d9cc18da/NON-billboard-2.jpg" data-mid="218851067" border="0" src="https://freight.cargo.site/w/512/i/e136c8c5ffaa7dc569108046ba38701eb98f55e86ebcb83ad8bf8989d9cc18da/NON-billboard-2.jpg" /> In addition to digital billboards and advertising assets, I worked with the team to create content stills across Netflix’s social media channels. <img width="1284" height="723" width_o="1284" height_o="723" data-src="https://freight.cargo.site/t/original/i/f747a358ce364af9a3ad309a3c7fd845eff93439386680a69c659371febdbff1/1706916040989.jpg" data-mid="218851041" border="0" src="https://freight.cargo.site/w/1000/i/f747a358ce364af9a3ad309a3c7fd845eff93439386680a69c659371febdbff1/1706916040989.jpg" /> And at last check, this one has almost 10M views! <img width="559" height="485" width_o="559" height_o="485" data-src="https://freight.cargo.site/t/original/i/f8151d97bb99ae1ebc555d07c2cf6303267dae8c6059f3fc8978ac5801bc9ef8/Screenshot-2024-09-28-at-11.44.15AM.png" data-mid="218851045" border="0" src="https://freight.cargo.site/w/559/i/f8151d97bb99ae1ebc555d07c2cf6303267dae8c6059f3fc8978ac5801bc9ef8/Screenshot-2024-09-28-at-11.44.15AM.png" /> Thanks and Credits:Thanks to Cold Open for leading this project! https://stephaniekchan.com/03 Tue, 15 Aug 2023 22:37:43 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/03 <img width="964" height="540" width_o="964" height_o="540" data-src="https://freight.cargo.site/t/original/i/66a430dc58babf0ee8e5d0ed9aa14649e5afe8f44f9854c06e9643adbc1aa1eb/google-cert-slider-thumb.gif" data-mid="188118830" border="0" src="https://freight.cargo.site/w/964/i/66a430dc58babf0ee8e5d0ed9aa14649e5afe8f44f9854c06e9643adbc1aa1eb/google-cert-slider-thumb.gif" /> CalArts Extended Studies Coursera The goal: Repackage a Google initiative to resonate with the CalArts community of stakeholders. Before: <img width="815" height="507" width_o="815" height_o="507" data-src="https://freight.cargo.site/t/original/i/e341b476586d30cc92e8a302718a87a496dafe2e18af03094df88845a5e45405/Screen-Shot-2023-08-17-at-1.21.07-PM.png" data-mid="188220142" border="0" data-scale="52" src="https://freight.cargo.site/w/815/i/e341b476586d30cc92e8a302718a87a496dafe2e18af03094df88845a5e45405/Screen-Shot-2023-08-17-at-1.21.07-PM.png" /> After: <img width="1080" height="427" width_o="1080" height_o="427" data-src="https://freight.cargo.site/t/original/i/40c76df41347837acc8c3768e397a57d78aff8bb94ebaa78cc544d74270597b1/CAL-Google-Cert_banner_skinny_animated.gif" data-mid="188221003" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/40c76df41347837acc8c3768e397a57d78aff8bb94ebaa78cc544d74270597b1/CAL-Google-Cert_banner_skinny_animated.gif" />This grassroots effort took no media budget to get the program off the ground and reach key stakeholders. After mapping out the ideal user flow, we drummed up excitement by gating the opportunity through a custom form that I linked to an email automation for seamless user experience. This way we were able to completely own the offering in a way that better spoke to the artistic community of CalArts. <img width="1500" height="1235" width_o="1500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/490118e1d591e08fa557b7e69fa3e72aa13928d4d13b2a113eca77977f76052a/caloogle-3-user-journey3.jpg" data-mid="188226848" border="0" src="https://freight.cargo.site/w/1000/i/490118e1d591e08fa557b7e69fa3e72aa13928d4d13b2a113eca77977f76052a/caloogle-3-user-journey3.jpg" /> <img width="1500" height="1235" width_o="1500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/fd776c9d8a6a24f736691fb2abbe6c5cf39521f6c9a3595d7fe76627af27a350/caloogle-3-user-journey.jpg" data-mid="188226542" border="0" src="https://freight.cargo.site/w/1000/i/fd776c9d8a6a24f736691fb2abbe6c5cf39521f6c9a3595d7fe76627af27a350/caloogle-3-user-journey.jpg" /> <img width="1500" height="1235" width_o="1500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/c375ec93840ed848fc88cd51b7eab094b03c4534bdcfd3a5c06beaecf8570db1/caloogle-3-user-journey2.jpg" data-mid="188226541" border="0" src="https://freight.cargo.site/w/1000/i/c375ec93840ed848fc88cd51b7eab094b03c4534bdcfd3a5c06beaecf8570db1/caloogle-3-user-journey2.jpg" /> <img width="1000" height="1178" width_o="1000" height_o="1178" data-src="https://freight.cargo.site/t/original/i/4df5947c130e05112b3ba01972d1dd05133427c973f420a72ae14cefd43b993f/calarts-instagram-caloogle.jpg" data-mid="188222878" border="0" src="https://freight.cargo.site/w/1000/i/4df5947c130e05112b3ba01972d1dd05133427c973f420a72ae14cefd43b993f/calarts-instagram-caloogle.jpg" /> Through a series of postcards, posters and cross-department newsletters, we cut through with this initiative. Program recognition was high on campus, was met with an incredible response from alumnx. <img width="1500" height="1401" width_o="1500" height_o="1401" data-src="https://freight.cargo.site/t/original/i/2950c9984cc13ccbbdf968dc7c7e6f4e144f5f7ae8aa1bf3f2c24d2aa6621471/caloogle-postcards.jpg" data-mid="188224208" border="0" src="https://freight.cargo.site/w/1000/i/2950c9984cc13ccbbdf968dc7c7e6f4e144f5f7ae8aa1bf3f2c24d2aa6621471/caloogle-postcards.jpg" /> <img width="568" height="139" width_o="568" height_o="139" data-src="https://freight.cargo.site/t/original/i/ca002d5543b5092251f78b255cfbd527bb0395a625342973c83169b78737e789/Screen-Shot-2023-08-17-at-2.20.25-PM.png" data-mid="188225715" border="0" src="https://freight.cargo.site/w/568/i/ca002d5543b5092251f78b255cfbd527bb0395a625342973c83169b78737e789/Screen-Shot-2023-08-17-at-2.20.25-PM.png" /> <img width="570" height="119" width_o="570" height_o="119" data-src="https://freight.cargo.site/t/original/i/9b3114bfdf3aba84f7de22f0853020b0086096be1614647732d7346ddbaab8c7/Screen-Shot-2023-08-17-at-2.20.12-PM.png" data-mid="188225709" border="0" src="https://freight.cargo.site/w/570/i/9b3114bfdf3aba84f7de22f0853020b0086096be1614647732d7346ddbaab8c7/Screen-Shot-2023-08-17-at-2.20.12-PM.png" /> <img width="566" height="121" width_o="566" height_o="121" data-src="https://freight.cargo.site/t/original/i/3ab782ecb5e3c104195ac4fb0960bea4ec211837ca4e0c53f8e7d7634f3d062d/Screen-Shot-2023-08-17-at-2.21.14-PM.png" data-mid="188225710" border="0" src="https://freight.cargo.site/w/566/i/3ab782ecb5e3c104195ac4fb0960bea4ec211837ca4e0c53f8e7d7634f3d062d/Screen-Shot-2023-08-17-at-2.21.14-PM.png" /> <img width="569" height="140" width_o="569" height_o="140" data-src="https://freight.cargo.site/t/original/i/9e603f2673bad3c88cb35d1254fb2e46c61829fe95198842535e69ddcf186bae/Screen-Shot-2023-08-17-at-2.20.05-PM.png" data-mid="188225663" border="0" src="https://freight.cargo.site/w/569/i/9e603f2673bad3c88cb35d1254fb2e46c61829fe95198842535e69ddcf186bae/Screen-Shot-2023-08-17-at-2.20.05-PM.png" /> <img width="564" height="122" width_o="564" height_o="122" data-src="https://freight.cargo.site/t/original/i/25d03a4baaaf562395e1b9d63ecb507a6296c773d42a184d2861c45f00b7b1b1/Screen-Shot-2023-08-17-at-2.20.46-PM.png" data-mid="188225713" border="0" src="https://freight.cargo.site/w/564/i/25d03a4baaaf562395e1b9d63ecb507a6296c773d42a184d2861c45f00b7b1b1/Screen-Shot-2023-08-17-at-2.20.46-PM.png" /> <img width="566" height="123" width_o="566" height_o="123" data-src="https://freight.cargo.site/t/original/i/4ad0d095935b1b4ccbd3db39b1c95cb769e824d3d91a47fcef77953b996c7e6f/Screen-Shot-2023-08-17-at-2.20.35-PM.png" data-mid="188225714" border="0" src="https://freight.cargo.site/w/566/i/4ad0d095935b1b4ccbd3db39b1c95cb769e824d3d91a47fcef77953b996c7e6f/Screen-Shot-2023-08-17-at-2.20.35-PM.png" /> <img width="566" height="122" width_o="566" height_o="122" data-src="https://freight.cargo.site/t/original/i/30575329a260db0f33c464cfd6ec65edafe998cedc102c8bb80153f92b54d2f3/Screen-Shot-2023-08-17-at-2.20.56-PM.png" data-mid="188225712" border="0" src="https://freight.cargo.site/w/566/i/30575329a260db0f33c464cfd6ec65edafe998cedc102c8bb80153f92b54d2f3/Screen-Shot-2023-08-17-at-2.20.56-PM.png" /> <img width="566" height="119" width_o="566" height_o="119" data-src="https://freight.cargo.site/t/original/i/a1398857f85deff31e318642ce38ab4092ef40fb903586887a7021be1bedf1b3/Screen-Shot-2023-08-17-at-2.21.04-PM.png" data-mid="188225711" border="0" src="https://freight.cargo.site/w/566/i/a1398857f85deff31e318642ce38ab4092ef40fb903586887a7021be1bedf1b3/Screen-Shot-2023-08-17-at-2.21.04-PM.png" /> https://stephaniekchan.com/01 Tue, 15 Aug 2023 22:47:29 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/01 <img width="1392" height="780" width_o="1392" height_o="780" data-src="https://freight.cargo.site/t/original/i/68f7463f479dc8ab7df03103c31af51051b71305ebaf220c4d62d0481c41c825/CalArts_ES_brand_Theater3.png" data-mid="188310623" border="0" src="https://freight.cargo.site/w/1000/i/68f7463f479dc8ab7df03103c31af51051b71305ebaf220c4d62d0481c41c825/CalArts_ES_brand_Theater3.png" /> CalArts Extended Studies Campaigns Back in early 2021, schools began to close as they scrambled to create remote learning systems admidst the pandemic. We all know how that went: the schools that already had a platform in place benefited; others suffered. As remote learning became the new normal, it suddenly no longer mattered where you lived in the world. Our prospective audience base had just exploded. In light of the changing audience demographics, I worked with the Extended Studies department at CalArts to spearhead a digital campaign targeted at artistic hotspots all over the world. Because they already had a robust online offering, we quickly pivoted to how best to get the message out there. This was a delicate balance, one that acknowledged this historic moment, celebrated the quirky, artistic pedagogy of CalArts and these unusual courses, yet reassured our audience that we were adept in a time of hit-or-miss online learning. <img width="964" height="540" width_o="964" height_o="540" data-src="https://freight.cargo.site/t/original/i/46570153aac263229c36639d37d72ea71bf29dad60c86c947349a7066509ce67/calarts-viewbook-thumb.gif" data-mid="188126804" border="0" src="https://freight.cargo.site/w/964/i/46570153aac263229c36639d37d72ea71bf29dad60c86c947349a7066509ce67/calarts-viewbook-thumb.gif" /> Usually, our attention was spent on recruitment campaigns for specific programs. But this strange time created space to double down on an opportunity to create warmer leads. We began investing in a broader brand awareness campaign throughout the year through Google search and display advertising, search engine optimization, podcast advertising, and paid Social Media. When things began to return to normal, we supported arthouse theaters in the area and secured incredible rates on OOH advertising. <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/382bcbbff6aab58c8d5bffef3684037155ee4e0f9f8dcfa214b500c687edde95/CIA_Brand_300x250_GA.gif" data-mid="188314375" border="0" src="https://freight.cargo.site/w/300/i/382bcbbff6aab58c8d5bffef3684037155ee4e0f9f8dcfa214b500c687edde95/CIA_Brand_300x250_GA.gif" /> Once the bigger brand umbrella campaign was up and running, we began to fold in individual initiatives throughout the year that built on the look and feel. We used this visual language across our digital network, printed postcards, on-campus posters, and social media. <img width="1000" height="1146" width_o="1000" height_o="1146" data-src="https://freight.cargo.site/t/original/i/f18744a78ea8bbb6463a5ac4e48a00b7d117793220d63f00dc7caf269cf14dc6/calarts-postcards.png" data-mid="188319404" border="0" src="https://freight.cargo.site/w/1000/i/f18744a78ea8bbb6463a5ac4e48a00b7d117793220d63f00dc7caf269cf14dc6/calarts-postcards.png" /> <img width="1500" height="593" width_o="1500" height_o="593" data-src="https://freight.cargo.site/t/original/i/70bb440f1656d85b5eae144f1085c3dcfbf90cc41f889ac034399ef256958a15/Individual-PDW-Sliders-Visual-Storytelling_v2.png" data-mid="188313338" border="0" src="https://freight.cargo.site/w/1000/i/70bb440f1656d85b5eae144f1085c3dcfbf90cc41f889ac034399ef256958a15/Individual-PDW-Sliders-Visual-Storytelling_v2.png" /> <img width="1500" height="593" width_o="1500" height_o="593" data-src="https://freight.cargo.site/t/original/i/50c468b6bb7ff9be33795034d4d461ff3b29039bfe9f7ea9782fad7e62762638/Individual-PDW-Sliders-Character-Design.png" data-mid="188039481" border="0" src="https://freight.cargo.site/w/1000/i/50c468b6bb7ff9be33795034d4d461ff3b29039bfe9f7ea9782fad7e62762638/Individual-PDW-Sliders-Character-Design.png" /> <img width="1500" height="593" width_o="1500" height_o="593" data-src="https://freight.cargo.site/t/original/i/13cd5fea4908a48b47452c1b94f2660bc0b3727cbae032f8ed4b1adc175e1ef4/Individual-PDW-Sliders-Artists-and-Animators.png" data-mid="188313337" border="0" src="https://freight.cargo.site/w/1000/i/13cd5fea4908a48b47452c1b94f2660bc0b3727cbae032f8ed4b1adc175e1ef4/Individual-PDW-Sliders-Artists-and-Animators.png" /> In doing a competitive analysis, I found new channels of social media were a goldmine our competitors had yet to tap into. We started keeping multi-channel social media calendars, and mobilizing a team of student ambassadors to help us generate the content we were seeking through a series of timed “takeovers” on Instagram. As a result, we saw a 50% increase in followers in one year. <img width="1500" height="1124" width_o="1500" height_o="1124" data-src="https://freight.cargo.site/t/original/i/efc6f80177813964e8b040239ec984e903625ecdbd84646564f45c080ffb1b12/calarts-youtuber-mockup.png" data-mid="188319002" border="0" src="https://freight.cargo.site/w/1000/i/efc6f80177813964e8b040239ec984e903625ecdbd84646564f45c080ffb1b12/calarts-youtuber-mockup.png" /> We also ran a partnership with Youtuber and CalArts alumnx Meppity, which introduced our programs to her 161,000 subscribers. Tik Tok is everywhere now, but back in 2021 few colleges had a presence on the platform. We launched on Tik Tok and quickly amassed almost half a million impressions, and employed organic tagging that continue to reel in new followers every day. <img width="1635" height="1406" width_o="1635" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b488071c1420d519b1378f20384d7e66a550173b444bb45de482aa0d1f7ab2a7/tiktok-calarts.png" data-mid="188318448" border="0" src="https://freight.cargo.site/w/1000/i/b488071c1420d519b1378f20384d7e66a550173b444bb45de482aa0d1f7ab2a7/tiktok-calarts.png" /> Outcome: Over 2.4M impressions.Over 1,000 new subscribers + automated onboarding.50% increase in Instagram following.New social channels established.“Working with Stephanie Chan to promote Extended Studies at CalArts has been a real pleasure and I couldn't be happier with the results. We've been working with her for a few years, and with each campaign we end up with a fresh and exciting new look that is in keeping with our global reputation for being creative innovators. She's a phenomenal talent and a delight to work with." -Hilary DarlingCalifornia Institute of the Arts, Director of Summer Institute &amp; Extended Studies Project Manager https://stephaniekchan.com/16 Sat, 28 Sep 2024 18:33:03 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/16 <img width="3072" height="2304" width_o="3072" height_o="2304" data-src="https://freight.cargo.site/t/original/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png" data-mid="218850553" border="0" src="https://freight.cargo.site/w/1000/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png" /> Mojave Mallows Brand IdentityHandmade marshmallows are hand-cut, which makes these marshmallows uniquely square. This has become a tell for anyone seeking an artisanal marshmallow. The meaningful shape became the basis for our logo icon, inspired by a skewer of two marshmallows.<img width="680" height="390" width_o="680" height_o="390" data-src="https://freight.cargo.site/t/original/i/7de22813dc33f85499930a8fce44846e35bee885f89cb7461adf59726113fc0d/Stephanie-Chan-Mojave-Mallows-CPG-Logo-Redesign.png" data-mid="218850547" border="0" src="https://freight.cargo.site/w/680/i/7de22813dc33f85499930a8fce44846e35bee885f89cb7461adf59726113fc0d/Stephanie-Chan-Mojave-Mallows-CPG-Logo-Redesign.png" />After evaluating readability and brand attributes, I partnered with designer Elisa Foster to create a more grown-up icon and wordmark.&nbsp; <img width="3072" height="2304" width_o="3072" height_o="2304" data-src="https://freight.cargo.site/t/original/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png" data-mid="218850553" border="0" src="https://freight.cargo.site/w/1000/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png" /> The skewer is rotated, giving an angular shape that is both contemporary and evocative of nature. <img width="2808" height="2150" width_o="2808" height_o="2150" data-src="https://freight.cargo.site/t/original/i/59e72f64d52c885294fbafbcfea3c72ec49a3c125c2a94b35a06ff0e3ff43534/_MG_8775-2.jpg" data-mid="218850550" border="0" src="https://freight.cargo.site/w/1000/i/59e72f64d52c885294fbafbcfea3c72ec49a3c125c2a94b35a06ff0e3ff43534/_MG_8775-2.jpg" /> The squares were transformed and illustrated to create a design motif throughout the brand identity, including the packaging and website. Thanks and Credits: Logo redesigned with help by&nbsp;Elisa Foster. https://stephaniekchan.com/11 Fri, 08 Sep 2023 20:55:30 +0000 Stephanie Ka-Man Chan https://stephaniekchan.com/11 <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/10e07623acaa84e5d17a7a82698e8c42251fd9cd3c032893a072808b9b5409cb/GTW-Artificial-Intelligence.png" data-mid="190427668" border="0" src="https://freight.cargo.site/w/1000/i/10e07623acaa84e5d17a7a82698e8c42251fd9cd3c032893a072808b9b5409cb/GTW-Artificial-Intelligence.png" />Glendale Tech Week Campaigns + Event Design Glendale, California is known more for its shopping than its tech. But the City’s Economic Development Department sought to change that, organizing an annual event in the tech space to help boost business innovation in the city. I had the privilege of leading the campaign to raise awareness and increase attendees at the City’s budding tech conference. <img width="2080" height="2285" width_o="2080" height_o="2285" data-src="https://freight.cargo.site/t/original/i/a1783214a6b3ef42b32dff9dcd621abd19b7fd3fa3afbd7d1763be94c749097a/glendale-tech-week-lightpole-blue-banner-ad-campaign.png" data-mid="190430648" border="0" src="https://freight.cargo.site/w/1000/i/a1783214a6b3ef42b32dff9dcd621abd19b7fd3fa3afbd7d1763be94c749097a/glendale-tech-week-lightpole-blue-banner-ad-campaign.png" />I took an extreme monochrome approach, and with my team created a bold and striking blue tapestry to contrast the tropes of Glendale: the “Boulevard of Cars” and Americana chandeliers. We hit the streets hard with street pole banners, outdoor signage, and social media collaborations with prominent sponsors. <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/835b47a2dfabb8ab63d6020027ee65d4ede85607da0f402176128b4cbba5459d/GTW-Big-Break.png" data-mid="190428122" border="0" data-scale="79" src="https://freight.cargo.site/w/500/i/835b47a2dfabb8ab63d6020027ee65d4ede85607da0f402176128b4cbba5459d/GTW-Big-Break.png" /> <img width="501" height="500" width_o="501" height_o="500" data-src="https://freight.cargo.site/t/original/i/1ef8e37a905da5269d040775eff97be087feb39fa2ec8b37e579fe3cc15ad73e/GTW-Family-Robots.png" data-mid="190428121" border="0" src="https://freight.cargo.site/w/501/i/1ef8e37a905da5269d040775eff97be087feb39fa2ec8b37e579fe3cc15ad73e/GTW-Family-Robots.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/96811b6e625347bb2f6ed3b61f5728d339d4f0735eeca5bd79d5cb155d492dc9/GTW-Drone.png" data-mid="190428124" border="0" data-scale="55" src="https://freight.cargo.site/w/500/i/96811b6e625347bb2f6ed3b61f5728d339d4f0735eeca5bd79d5cb155d492dc9/GTW-Drone.png" /> I wrote a series of cheeky headlines that brought in the tech-curious, and we designed attendee badges to self identify with pride. <img width="2322" height="2064" width_o="2322" height_o="2064" data-src="https://freight.cargo.site/t/original/i/e2eb7d595e26baabd806107d9d15f8170be528b009edad022c62b3b877b02aa9/glendale-tech-week-blue-event-badge.png" data-mid="190430649" border="0" src="https://freight.cargo.site/w/1000/i/e2eb7d595e26baabd806107d9d15f8170be528b009edad022c62b3b877b02aa9/glendale-tech-week-blue-event-badge.png" /> <img width="1575" height="1463" width_o="1575" height_o="1463" data-src="https://freight.cargo.site/t/original/i/0010874da63240ce6ebe11bf29747fb585b3a0d678ca157a79cb2de03a903e5b/stephanie-chan-glendale-techweek-portfolio.png" data-mid="191388851" border="0" src="https://freight.cargo.site/w/1000/i/0010874da63240ce6ebe11bf29747fb585b3a0d678ca157a79cb2de03a903e5b/stephanie-chan-glendale-techweek-portfolio.png" />The event had an incredible turnout, with over 50% more attendees than the years prior. <img width="1140" height="1140" width_o="1140" height_o="1140" data-src="https://freight.cargo.site/t/original/i/9bf28fb010e768e04a3241eb52dc6b4233acd12a626979e01f1815df695e2539/Glendale-Tech-Week-Registration-Sign.jpg" data-mid="190428582" border="0" src="https://freight.cargo.site/w/1000/i/9bf28fb010e768e04a3241eb52dc6b4233acd12a626979e01f1815df695e2539/Glendale-Tech-Week-Registration-Sign.jpg" /> For more on the event, check out my interview with Phonexa here&nbsp;and watch the City’s event highlights below. Thanks and Credits:Creative Direction, Copywriting: Stephanie Chan, Design: Jessica Peng, Sharleen Chen, Darren Duterte, Media Buying Jesica First. Agency: Kilter