Case Study: California Institute of the Arts (CalArts)
This year, I continued to evolve CalArts Extended Studies marketing materials to include email drip campaigns, digitized and optimized print materials, and fruitful social media partnerships. As with many organizations, returning to normalcy after the dumpster fire state of the pandemic paved the way for opportunities that we were able to harness quickly with a more digital approach. By rethinking our media plan, presenting concepts and refining based on audience and financial goals, I created highly targeted campaigns that proved to be an effective tool for recruiting a changing global audience.
“Working with Stephanie Chan to promote Extended Studies at CalArts has been a real pleasure and I couldn't be happier with the results. We've been working with her for a few years, and with each campaign we end up with a fresh and exciting new look that is in keeping with our global reputation for being creative innovators. She's a phenomenal talent and a delight to work with."
California Institute of the Arts, Director of Summer Institute & Extended Studies Project Manager
Case Study: Mojave Mallows
The objective for Mojave Mallows was to build a fun brand that spoke to adults and their inner child. From packaging to website to a robust digital presence, care was put to differentiate this brand from the familiar yet gross marshmallows that we all know so well. The logo was an exercise in simplicity, reducing the familiar shape of a skewered marshmallow at an angle to evoke elements of nature. Paired with bright colors and a cheeky brand voice, the overall look is elevated with striking photographic style that’s a far cry from boring stock photography.
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