Case Study: California Institute of the Arts (CalArts)

This year, I continued to evolve CalArts Extended Studies marketing materials to include email drip campaigns, digitized and optimized print materials, and fruitful social media partnerships. As with many organizations, returning to normalcy after the dumpster fire state of the pandemic paved the way for opportunities that we were able to harness quickly with a more digital approach. By rethinking our media plan, presenting concepts and refining based on audience and financial goals, I created highly targeted campaigns that proved to be an effective tool for recruiting a changing global audience.

“Working with Stephanie Chan to promote Extended Studies at CalArts has been a real pleasure and I couldn't be happier with the results. We've been working with her for a few years, and with each campaign we end up with a fresh and exciting new look that is in keeping with our global reputation for being creative innovators. She's a phenomenal talent and a delight to work with."

-Hilary Darling
California Institute of the Arts, Director of Summer Institute & Extended Studies Project Manager

Case Study: Mojave Mallows

The objective for Mojave Mallows was to build a fun brand that spoke to adults and their inner child. From packaging to website to a robust digital presence, care was put to differentiate this brand from the familiar yet gross marshmallows that we all know so well. The logo was an exercise in simplicity, reducing the familiar shape of a skewered marshmallow at an angle to evoke elements of nature. Paired with bright colors and a cheeky brand voice, the overall look is elevated with striking photographic style that’s a far cry from boring stock photography.

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Case Study: Scripps College

As a women’s college, Scripps College faced the challenges of both a smaller candidate pool and asserting relevancy at a time when co-ed learning has become the norm. Once celebrated for its pioneering feminism, the College faced a new generation of young women who questioned whether the separation of sex was antiquated or coddling. After rounds of research and conversations with real students, I worked with designers at Distinc to create a new suite of admission materials that reflected a bold new brand voice. By giving the College a relatable and aspiration voice, it gave them the ability to strengthen their position and assert their value across all of their communication touchpoints.