Case Study: Mojave Mallows
The objective for Mojave Mallows was to build a following around “grown-up” marshmallows. I led the brand packaging design, photography, ecommerce website, social media and email campaigns, and identity. The simple approach to the brand logo reduces the iconic shape of a skewered marshmallow with a modern twist, evoking an element of nature. From printed packaging to a robust digital presence, the brand continues to differentiate from the familiar idea of marshmallows that we grew up with. Paired with bright colors, swirling psychadelic typeface and a cheeky voice, the overall brand harshes no mellow.
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Case Study: Scripps College
Case Study: California Institute of the Arts (CalArts)
In light of the changing audience demographics, I worked with the Extended Studies department at CalArts to spearhead a digital campaign targeted at artistic hotspots all over the world. Because they already had a robust online offering, we quickly pivoted to how best to get the message out there. This was a delicate balance, one that acknowledged this historic moment, celebrated the quirky, artistic pedagogy of CalArts and these unusual courses, yet reassured our audience that we were adept in a time of hit-or-miss online learning.
By rethinking our media plan and refining based on audience and financial goals, I created highly targeted campaigns that proved to be an effective tool for recruiting a changing global audience.
“Working with Stephanie Chan to promote Extended Studies at CalArts has been a real pleasure and I couldn't be happier with the results. We've been working with her for a few years, and with each campaign we end up with a fresh and exciting new look that is in keeping with our global reputation for being creative innovators. She's a phenomenal talent and a delight to work with."
California Institute of the Arts, Director of Summer Institute & Extended Studies Project Manager