![](https://freight.cargo.site/t/original/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png)
Mojave Mallows
Brand Identity
Brand Identity
Handmade marshmallows are hand-cut, which makes these marshmallows uniquely square. This has become a tell for anyone seeking an artisanal marshmallow. The meaningful shape became the basis for our logo icon, inspired by a skewer of two marshmallows.
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After evaluating readability and brand attributes, I partnered with designer Elisa Foster to create a more grown-up icon and wordmark.
![]()
The skewer is rotated, giving an angular shape that is both contemporary and evocative of nature.
![]()
The squares were transformed and illustrated to create a design motif throughout the brand identity, including the packaging and website.
Thanks and Credits:
Logo redesigned with help by Elisa Foster.
![](https://freight.cargo.site/t/original/i/7de22813dc33f85499930a8fce44846e35bee885f89cb7461adf59726113fc0d/Stephanie-Chan-Mojave-Mallows-CPG-Logo-Redesign.png)
After evaluating readability and brand attributes, I partnered with designer Elisa Foster to create a more grown-up icon and wordmark.
![](https://freight.cargo.site/t/original/i/1afaa8095180b333f65b512637faa3fa50a3e79a66c63224db7d9b0639387bf3/Mojave-Mallows-Black-Logo.png)
The skewer is rotated, giving an angular shape that is both contemporary and evocative of nature.
![](https://freight.cargo.site/t/original/i/59e72f64d52c885294fbafbcfea3c72ec49a3c125c2a94b35a06ff0e3ff43534/_MG_8775-2.jpg)
The squares were transformed and illustrated to create a design motif throughout the brand identity, including the packaging and website.
Thanks and Credits:
Logo redesigned with help by Elisa Foster.