Mojave Mallows
Brand Identity
Handmade marshmallows are hand-cut, which makes these marshmallows uniquely square. This has become a tell for anyone seeking an artisanal marshmallow. The meaningful shape became the basis for our logo icon, inspired by a skewer of two marshmallows.

After evaluating readability and brand attributes, I partnered with designer Elisa Foster to create a more grown-up icon and wordmark. 

The skewer is rotated, giving an angular shape that is both contemporary and evocative of nature.

The squares were transformed and illustrated to create a design motif throughout the brand identity, including the packaging and website.

Thanks and Credits:
Logo redesigned with help by Elisa Foster.