Netflix is a Joke
Campaign

If you live in Los Angeles you likely saw this campaign blanket our city. Working on this project with Cold Open was so fun, and I’m grateful I was given the opportunity to create everything from social assets to digital billboards and bus shelters. I spent hours thinking about my favorite comedians, finessing brand design and type direction. Because you can't spell 'laugh' without 'LA' and 'ugh'. Anyone?



I also worked with the team to create typographic directions that interacted with talent in interesting ways.




Once we got new talent shots back from acclaimed SNL photographer Mary Ellen Matthews, we evolved our strategy through the end of the campaign to focus on designing environments to bolster these gorgeous photos.


(yes, my handwriting makes an appearance on some of these post-its :))
 



Thanks and credits:
Thanks to Cold Open for leading this work!