CalArts Extended Studies
Viewbook
Viewbook
The Extended Studies department at California Institute of the Arts (CalArts) wanted a comprehensive printed piece to celebrate everything they had to offer. I partnered with the department to create a travel-size piece suitable for on-campus tours and admissions road shows.
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The solution: We landed on an 8-page Viewbook, small enough to travel with easily yet big enough to make a lasting impression. To help keep this print piece evergreen and create further engagement, we gave the book just enough information to tease compelling highlights while directing the reader to scan a QR code for key dates.
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Interspersed with program details are bold student testimonials, program artwork, and striking photography.
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Thanks and credits:
Thanks to Lisa Barr and Hilary Darling at the Extended Studies department!
The solution: We landed on an 8-page Viewbook, small enough to travel with easily yet big enough to make a lasting impression. To help keep this print piece evergreen and create further engagement, we gave the book just enough information to tease compelling highlights while directing the reader to scan a QR code for key dates.
Interspersed with program details are bold student testimonials, program artwork, and striking photography.
Thanks and credits:
Thanks to Lisa Barr and Hilary Darling at the Extended Studies department!