The best way to focus your budget is to first understand where your audience is, and what their interests are. A smart media strategy makes all the difference in a successful advertising campaign.
The above collateral was for a security company looking to increase their customer awareness in targeted areas, leaning into what made them unique. And since they had a fleet on the street, door hanges and branded handouts were the medium that worked best for them.
I created the below campaign to drive awareness for an existential play, and it was quickly picked up by LA Weekly. This campaign worked best across print and digital, on buses and social media.
Images Clockwise: Post Alarm advertising campaign billboard, fliers, sales folders (Creative Direction, Copywriting: Stephanie Chan, Design: Tracy Tran, Darren Duterte, Media Buying Jesica First), The Broad Stage campaign for Freud’s Last Session: Role: Art Direction, Copywriting, created at Distinc)
Outdoor, digital and podcast advertising are all popular avenues to promote a cause.