Digital and print / outdoor avenues are the traditional means to reach an audience. Now we have social media, podcasting, and plenty of other new media that can really tailor a product’s reach to a certain audience. The best way to focus your budget is to first understand where your audience is, and what their interests are. A smart media strategy makes all the difference in a successful advertising campaign.
Images Clockwise: Post Alarm advertising campaign billboard, fliers, sales folders (Creative Direction, Copywriting: Stephanie Chan, Design: Tracy Tran, Darren Duterte, Media Buying Jesica First), Glendale Tech Week advertising campaign light pole (Creative Direction, Copywriting: Stephanie Chan, Design: Jessica Peng, Sharleen Chen, Darren Duterte, Media Buying Jesica First)
Outdoor, digital and podcast advertising are all popular avenues to promote a cause.