Branding is everything. Intentional or not, brands are made and frayed everyday. While traditionally comprised of logo design, color palette, and typefaces (style guides 101), nowadays brands must maintain a much wider presence to stay relevant. This has evolved to include videography/photography style, brand voice, social spread and partnerships; just about anything that can be associated with your product.
Fortunately, not every avenue is essential for every brand, and a strategic part of allocating budget is understanding your audience, their needs, and where they are. It’s an undertaking that requires equal parts creativity and analysis -- the spot where I absolutely love to be!
Samples on this page are from branding projects I’ve led. For more samples or complete case studies, please contact me.
Images Clockwise: Outer Worth brand identity system, (Creative Direction: Stephanie Chan) Glendale Tech Week event identity system (Creative Direction, Copywriting: Stephanie Chan, Design: Jessica Peng, Sharleen Chen, Darren Duterte, Media Buying Jesica First), Post Alarm rebrand identity system (Creative Direction, Copywriting: Stephanie Chan, Design: Tracy Tran, Darren Duterte, Media Buying Jesica First)
Branding is everything from a logo identity system to the color of the t-shirt your team has on.
