Branding encompasses everything that is core to an entity. It’s an exhaustive list that feels urgently important in both the digital and physical realm, and it includes your logo, color palette, typefaces, photography style, brand voice, social spread, and really just about anything you can think of.

Fortunately, not every avenue is essential for every brand, and a strategic part of allocating budget is understanding your audience, their needs, and where they are. To talk more through some of these basic principles, go ahead and set up a time with me.



Images Clockwise: Outer Worth brand identity system, (Creative Direction: Stephanie Chan) Glendale Tech Week event identity system (Creative Direction, Copywriting: Stephanie Chan, Design: Jessica Peng, Sharleen Chen, Darren Duterte, Media Buying Jesica First), Post Alarm rebrand identity system (Creative Direction, Copywriting: Stephanie Chan, Design: Tracy Tran, Darren Duterte, Media Buying Jesica First)

Branding is everything from a logo identity system to the color of the t-shirt your team has on.