Advertising Case Study: California Institute of the Arts
Working with the Extended Studies department at California Institute of the Arts has been an illuminating and fruitful partnership. This year, we continued evolving their admissions campaign while using paid media to generate targeted brand awareness. As with many organizations, the tumultous state of the pandemic presented challenges that we were able to confront head-on with digital solutions. This campaign was an effective tool for recruiting a changing global audience to partake in online courses in experimental film and video, and ran in movie theaters, digital banner ads, podcasts, social media, youtube, and more.
“Working with Stephanie Chan to promote Extended Studies at CalArts has been a real pleasure and I couldn't be happier with the results. We've been working with her for a few years, and with each campaign we end up with a fresh and exciting new look that is in keeping with our global reputation for being creative innovators. She's a phenomenal talent and a delight to work with."
California Institute of the Arts, Director of Summer Institute & Extended Studies Project Manager
Branding Case Study: Mojave Mallows
The objective for Mojave Mallows was to create a fun brand that spoke to adults and their inner child. The logo was an exercise in simplicity, reducing the familiar shape of a skewered marshmallow to quick lines which subconsciously mirror the two “M”s in the name. Paired with bright colors and a brand voice chock-full of cheeky headlines, the overall look is elevated by striking, unexpected photography; not your average food photo. A heightened level of care was given to everything from the packaging to the website design.
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