One of the first things I learned in studying photography was it’s all about light. Manipulating light creates drastically different moods, styles, feelings. And nowaydays photography is becoming a critical way to set your brand apart. Instead of relying on stock images, good photography helps cement a brand style and perspective. These are some of of my favorite shots I’ve taken over the last few years.

Images Clockwise: Mojave Mallows fire art scene, Celebrity headshot, Family action portrait

Photography sets a brand’s mood in seconds.